The science bit…how FACT360 works

Every piece of communication is a ‘transaction’, and Transactional Analysis science shows it is possible to generate detailed insights by analysing the information flows themselves without analysing the content of any communication. In other words, what people do is as important as what people say.

FACT360 builds on this knowledge by applying Natural Language Understanding techniques alongside Transactional Analysis to uncover more detail by grouping items, such as emails and messages, that share characteristics.

Applying our own Breakout Detection algorithms identifies any changes that occur and, uniquely in the market, we can identify anomalies and behaviour that differs from the historical norm.